Every year, I spend at least the equivalent of a Marc Jacobs handbag on vitamins and herbs.
I go out of my way to shop at Whole Foods for certified organic ingredients. Then I run out to Neiman's or Barney's and scoop up the latest "miracle" cream. lotion or potion and dash home to slather it on. Do I stop to think about what's inside? Not a chance. I want gorgeous skin. I'll do anything to get it - even if it freaking kills me.
Then my sister started making me look at labels.
It was shocking.
Almost every skincare line contains hard-core, man-made chemicals - even the "healthy" brands sold in health food markets.
Unwilling to sacrifice beauty for healthy, my sis set out to see if legitimately healthy skincare products even exist - and if they did, were they effective? Of course, she took poor little old me along for the ride. What we discovered was scandalous. Hardly any beauty products are "clean" and the ones that do pass ingredient muster mostly smell like man-repellant, quickly turn rancid or just aren't that effective.
After years of hunting, we finally discovered a few sensational brands that do the deed - without toxifying us in the process.
After a career of creating OPB (other people's brands). I finally decided to launch my own. (Actually, my sister, my mom, my niece and me are creating it together, but I prefer to take all the credit.)
The company is called mysistersays.
Our slogan? Synthetic is pathetic.
The brand is all about re-positioning natural skincare from "granola girl" to "Manolo girl."
Serious babe, it's time to reassess your moisturizer, cleanser, toner and scrub. Check out the ingredients. See what's in there. If the product contains parabens, phthalates, or other harmful no-no's, it's time to make the switch.
Comments